About DECIDE

DECIDE’s aim is to co-create a digital Hub solution to enable a UK Circular Food System in the context of the apple sector

DECIDE brings together an interdisciplinary team working with industry experts, SMEs and third-sector organisations from the food sector to co-create a digitally enabled resilient and equitable food system in line with the circular economy (CE).

DECIDE has a clear focus on driving a Circular Food System (CFS) in the UK apple supply chain (SC) by leveraging digital capabilities and involving farmers and actors involved in, processing, storage and preservation, transportation, retail and redistribution, waste and surplus use/disposal.

The project will contribute to food security, enhanced economic sustainability and reduce environmental impact.

This sector is an ideal context to conduct this research as apples are a cornerstone of fruit production in the UK, hold significant heritage value as well as support a local and national economic infrastructure. Outputs and outcomes from the project will provide a blueprint for CFS for other product SCs.

DECIDE is an Engineering and Physical Sciences Research Council (EPSRC) funded project. supported in response to the funding opportunity: Research for a digitally enabled circular economy and sustainable digital technologies – UKRI

Interactive circular diagram

Meet the Team

  • Dr Lucy McCarthy

    Principal Investigator

  • Prof. Anne Touboulic

    Principal Investigator

  • Prof. Ruzanna Chitchyan​

    Co-Investigator

  • Dr Anshuman Chutani​

    Co-Investigator

  • Dr Ursula Davis

    Co-Investigator

  • Dr Daniel Enriquez-Hidalgo

    Co-Investigator

  • Dr Martin Flintham

    Co-Investigator

  • Generic profile image

    Prof. Murray Lark

    Co-Investigator

  • Carolyn Morris

    Project Administrator

  • Dr Jenna Bowen

    Post-Doctoral Research Associate

  • Dr Zakary Diakite

    Post-Doctoral Research Associate

  • Dr Baraa Alabdulwahab

    Post-Doctoral Research Associate

  • Divya Sassi

    PhD Student

  • Lara Deniz

    PhD Student

  • Leifan Lei

    PhD Student

  • Adam Sidnell

    MSc Student

  • Dr Vinod Paswan

    Visiting Researcher

Our Advisory Board

  • Jack Bobo

    Centre for Food Policy and Foresight, University of Nottingham

  • Loraine Boddington

    National Association of Cider Makers

  • Alistair Cargill

    Farmer, owner of Cargill Farms and Member of the House of Lords Rural Economy Research Group

  • Hannah Gibbs

    Sustain

  • Alice Jones

    Food Innovation Centre, University of Nottingham

Our partners