About DECIDE
DECIDE’s aim is to co-create a digital Hub solution to enable a UK Circular Food System in the context of the apple sector
DECIDE brings together an interdisciplinary team working with industry experts, SMEs and third-sector organisations from the food sector to co-create a digitally enabled resilient and equitable food system in line with the circular economy (CE).
DECIDE has a clear focus on driving a Circular Food System (CFS) in the UK apple supply chain (SC) by leveraging digital capabilities and involving farmers and actors involved in, processing, storage and preservation, transportation, retail and redistribution, waste and surplus use/disposal.
The project will contribute to food security, enhanced economic sustainability and reduce environmental impact.
This sector is an ideal context to conduct this research as apples are a cornerstone of fruit production in the UK, hold significant heritage value as well as support a local and national economic infrastructure. Outputs and outcomes from the project will provide a blueprint for CFS for other product SCs.
DECIDE is an Engineering and Physical Sciences Research Council (EPSRC) funded project. supported in response to the funding opportunity: Research for a digitally enabled circular economy and sustainable digital technologies – UKRI
Meet the Team
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Dr Lucy McCarthy
Principal Investigator
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Prof. Anne Touboulic
Principal Investigator
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Prof. Ruzanna Chitchyan
Co-Investigator
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Dr Anshuman Chutani
Co-Investigator
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Dr Ursula Davis
Co-Investigator
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Dr Daniel Enriquez-Hidalgo
Co-Investigator
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Dr Martin Flintham
Co-Investigator
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Prof. Murray Lark
Co-Investigator
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Carolyn Morris
Project Administrator
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Dr Jenna Bowen
Post-Doctoral Research Associate
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Dr Zakary Diakite
Post-Doctoral Research Associate
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Dr Baraa Alabdulwahab
Post-Doctoral Research Associate
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Divya Sassi
PhD Student
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Lara Deniz
PhD Student
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Leifan Lei
PhD Student
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Adam Sidnell
MSc Student
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Dr Vinod Paswan
Visiting Researcher
Our Advisory Board
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Jack Bobo
Centre for Food Policy and Foresight, University of Nottingham
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Loraine Boddington
National Association of Cider Makers
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Alistair Cargill
Farmer, owner of Cargill Farms and Member of the House of Lords Rural Economy Research Group
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Hannah Gibbs
Sustain
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Alice Jones
Food Innovation Centre, University of Nottingham
Our partners

